About the role!
Work within the CRM team to execute targeted & personalised direct marketing campaigns, including real-time, event-driven and automated lifecycle campaigns
As a CRM Coordinator, your main responsibilities will involve:
- Build, test & execute journey campaigns & audience segments within Salesforce Marketing Cloud
- Assist in the development of new & innovative automated programs
- Work with the team to develop the weekly schedule to best compliment current sport &
- racing events and business results
- Analyse & optimise existing campaigns & programs and offer insights to assist in refining
- content, segmentation, delivery channels & more
- Create relevant content for Push, SMS & Email communications
- Deliver & present key performance results, being able to synthesis and convey value in
- campaigns & programs to wider teams across the business
- Utilize best-in-market MarTech, including automated systems and analytics platforms
- Monitor data feeds to ensure they are accurate.
Who we’re looking for:
You’re passionate about the customer journey & how data can be utilised to create not only a seamless customer experience, but highly successful direct marketing campaigns. You’ll play a key role in the execution of complex customer marketing programs across a variety of digital channels in both building the campaigns & audience segments. You’re a keen problem solver, eager to learn about data and in turn, contribute your enthusiasm to the output of a high performing team.
- Strong understanding of the fundamentals of digital direct marketing, including email and mobile marketing best practices
- High attention to detail, including proofing & editing
- Strong appreciation for data & understanding of complex data models
- Quick learner, able to thrive in a fast-paced environment
Bonus points if you have
- Understanding and experience with basic HTML, CSS, and SQL is preferred
- A passion for sport & racing and a keen interest in the wagering is desirable
To apply, please include a cover letter that talks to why you feel you are the best person for the role. We'd love to hear about your transferable skills and why you are passionate about the work we do at Entain.
