Vacancy Type:
24 Mar 2021
23 (Entain)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.


As Casino CRM Optimisation Analyst you will be responsible for providing concrete and actionable analysis on Casino promotional activity, including insights to promote greater efficiency, stronger KPIs, and ultimately better user experience.

Working across multiple brands, including Casino & SportsCasino brands, you will provide valuable insights to functional teams such as CRM, VIP and Games Marketing, as well as a number of regional Casino Managers. Combining marketing and analytical knowledge, you will push teams to constantly test and learn, to make their marketing efforts more efficient, effective and most importantly, more relevant for our customers

Additional Information

Campaign analysis & Insight:                        

  • Provide holistic insights into marketing campaigns for CRM teams to understand what works and what doesn’t from both a revenue & customer experience perspective
  • Work directly with operational marketing teams to promote data driven decision making across multiple brands
  • Personable individual who can work comfortably within our BI and Marketing teams, who understands the objectives behind CRM marketing initiatives
  •  Use and extract raw data sets to create a story to demonstrate how marketing campaigns have performed and provide actionable ways on how it can be improved
  • Proactively drive improvements and changes that will increase campaign effectiveness across all marketing aspects, from engagement rates, bonus optimization and better customer experience


  • Strong experience in querying SQL databases
  • Experience utilizing tools like Tableau
  • Proficient in Excel
  • Excellent analytical skills and a proven track record of driving change through campaign analysis
  • 2+ years of experience in a CRM or Analyst role, preferably in Casino
  • Data-driven and detail-orientated with good analytical, problem-solving skills
  • A good understanding of growth metrics and key casino KPIs
  • Business standard use of English
  • Someone who can translate data to create a story that is easy to understand across CRM teams
  • A team player with good communication and interpersonal skills, able to build strong relationships across different business units
  • Thoroughness and attention to detail
  • Excellent ability to work well within a team environment
  • Enthusiastic and flexible working attitude
  • Willingness to adapt to changes and learn new tools
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the gambling space as we go. We’re experts in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to create products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.