Location:
Gibraltar
Vacancy Type:
Permanent
Brand:
23 (Entain)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

The Marketing Optimisation Manager is responsible for the monitoring, optimisation and personalization of all on-site customer journeys originating from our marketing activities (eg: CRM coms leading to landing pages).

You will be a data-driven specialist with a strong focus on identifying, leading and developing fixes for customer journey break points, optimize conversion funnels through methodical A/B testing, identify niche customer cohorts and tailor experiences to their interests based on your analysis and available research.

You will have a strong interest in marketing technology and best practices related to acquisition & retention conversion and will work closely with the CRM, Brand, Product, Development and Creative teams to deliver high quality and sustainable customer experiences across the group in line with our brand proposition. You have good understanding on online betting and know how to improve user journeys and provide the best product for sports punters online.

Key Responsibilities

Responsible for examining, measuring and setting-up baselines for key site performance metrics (conversion rate standards, cart abandonment rates, form completion rates, etc.) of current pages, site functionalities and cashier and checkout paths, used to measure improvement and progress over time.
Organise and prepare conversion tests together with creative, IT and product owners (test specifications, layout, code, tracking implementation, etc.) including A/B tests and complex tests by using conversion optimisation tools (eg: Target, Maxymiser, Qubit).
Development of tools and technology to facilitate a world-class customer experience; identify and recommend new 3rd party tools to integrate with the core architecture that will add material value, completing business case/CAPEX requests as needed
Take part in keeping the organization updated on site conversion plan, execution and outcome of the work including preparing conversion reports and presentations for the wider organisation. Taking part in proactively researching, initiating and developing site conversion breakdowns and opportunities in order to improve web conversion rates from user visit and until first deposit and bet placement. In addition, the conversion Optimisation manager will be responsible for improving the conversion rates of first deposit to second, third deposits and onwards by optimizing the Customer Retention Management journeys.
Actively investigate and test known or suspected issues from outside sources, including voice of customer data, shopper notes, call centre feedback, bug reports, site outages, research and internal observations of customers’ behaviours.
For the good of entertainment
Developing a site conversion plan by site sections (such as cashier and checkout paths) and managing the work effort and communicating key findings and progress back to the executive management team.
Keeping everything on-brand by having a clear idea of how to keep the user experience in line with our brand, and what to do when it’s not
Collaborate with Advanced Analytics team requesting development of the models supporting personalisation of sports pages

Specialist Skills and Experience Required

Previous experience working on web, mobile and digital projects within a marketing team and involved with conversion and/or customer experience/journey optimization.
A good level of front-end development skills in HTML, CSS & Java would be an advantage but not required.
Good knowledge in one or more of the conversion testing tools(Adobe Target, Maxymiser, Qubit)
Strong analytical skills and problem solving oriented person
Experience in dealing with and implementing tracking pixels and cookies
Two or more years' experience in a product management related roles
Cross platform and device conversion testing experience (desktop, mobile, native apps)
Good understanding of user journeys, usability and UI/UX
Experience with online gambling (casino, sports, poker)-an advantage
Experience in testing big marketing campaigns and ad partnerships with a 6 digit monthly spend
Creative thinking
Degree level education is preferable but not a pre-requisite for the role and/or equivalent vocational training. 

Additional Information
What we can offer you:
  • We're a fast-paced, high-tech and progressive company which means from day 1 you'll have an opportunity to make a real impact to the business
  • Big focus on personal and professional development, with excellent internal mobility within a FTSE100 company
  • Flexible benefits package including annual bonus, employee share scheme, private medical, life assurance, income protection, matching pension contributions, enhanced vacation package, discounted gym membership.
  • Amazing Mediterranean lifestyle, where you can spend summer at the beach, ski in the nearby mountains in winter and visit cities such as Malaga, Seville, Cadiz or Granada, which are all close by. We offer a great relocation package to help make the move easy!
  • Newly refurbished offices, with chillout spaces and modern facilities
  • Fantastic programme of free social activities, from our legendary summer parties and Friday night drinks to weekend trips to the major Spanish cities and morning office breakfast, we've got you covered.
  • Being a sports company, you can be sure we're as passionate about sports as you are, if you can name a sport, we've probably got a company team.
About The Company

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.
 

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.