Location:
Gibraltar
Vacancy Type:
Permanent
Brand:
23 (Entain)
About The Role

The Conversion Manager is responsible for the monitoring, optimisation and personalization of all on-site customer journeys originating from our marketing activities (eg: CRM coms leading to

landing pages). You will be a data-driven specialist with a strong focus on identifying, leading and developing fixes for customer journey break points, optimize conversion funnels through methodical A/B testing, identify niche customer cohorts and tailor experiences to their interests based on your analysis and available research. You will have a strong interest in marketing technology and best practices related to acquisition & retention conversion and will work closely with the CRM, Brand, Product, Development and Creative teams to deliver high quality and sustainable customer experiences across the group in line with our brand proposition.

 

Key Responsibilities

 

  • Responsible for examining, measuring and setting-up baselines for key site performance metrics (conversion rate standards, cart abandonment rates, form completion rates, etc.) of current pages, site functionalities and cashier and checkout paths, used to measure improvement and progress over time.
  • Organise and prepare conversion tests together with creative, IT and product owners (test specifications, layout, code, tracking implementation, etc.) including A/B tests and complex tests by using conversion optimisation tools (eg: Target, Maxymiser, Qubit).
  • Development of tools and technology to facilitate a world-class customer experience; identify and recommend new 3rd party tools to integrate with the core architecture that will add material value, completing business case/CAPEX requests as needed
  • Take part in keeping the organization updated on site conversion plan, execution and outcome of the work including preparing conversion reports and presentations for the wider organisation. Taking part in proactively researching, initiating and developing site conversion breakdowns and opportunities in order to improve web conversion rates from user visit and until first deposit and bet placement. In addition the conversion manager will be responsible for improving the conversion rates of first deposit to second, third deposits and onwards by optimizing the Customer Retention Management journeys.
  • Actively investigate and test known or suspected issues from outside sources, including voice of customer data, shopper notes, call centre feedback, bug reports, site outages, research and internal observations of customers’ behaviours.
  • Developing a site conversion plan by site sections (such as cashier and checkout paths) and managing the work effort and communicating key findings and progress back to the executive management team.
  • Keeping everything on-brand by having a clear idea of how to keep the user experience in line with our brand, and what to do when it’s not

Qualifications and Educational Requirements

Degree level education is preferable but not a pre-requisite for the role and/or equivalent vocational training.

Specialist Skills and Experience Required

  • Previous experience working on web, mobile and digital projects within a marketing team and involved with conversion and/or customer experience/journey optimization.
  • A good level of front-end development skills in HTML, CSS & Java would be an advantage but not required.
  • Good knowledge in one or more of the conversion testing tools(Adobe Target, Maxymiser, Qubit)
  • Strong analytical skills and problem solving oriented person
  • Experience in dealing with and implementing tracking pixels and cookies
  • Two or more years' experience in a product management related roles
  • Cross platform and device conversion testing experience (desktop, mobile, native apps)
  • Good understanding of user journeys, usability and UI/UX
  • Experience with online gambling (casino, sports, poker)-an advantage
  • Experience in testing big marketing campaigns and ad partnerships with a 6 digit monthly spend
  • Creative thinking
  • Fluent\Mother tongue English
Additional Information
At Entain, everything we do is for the good of entertainment. We’re the global players whose brands you’ll find in local communities, providing responsible sports betting and gaming that makes the world’s biggest live events even more memorable.
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the gambling space as we go. We’re experts in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to create products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.


Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.