Location:
Gibraltar
Vacancy Type:
Permanent
19 Feb 2021
Brand:
23 (Entain)
About The Role
Role Purpose

The Affiliate Executive is responsible for driving the digital performance of the affiliate marketing channel for the affiliate team in the UK. The Affiliate Executive contributes to the volume and profitability growth of the affiliates activity as well as retaining the players’ database of the brand under the team’s responsibility.
The Affiliates Executive is responsible for meeting monthly targets (e.g. blend direction of CPA versus Rev Share) set by the Affiliate Manager.

Key Responsibilities

● Accountable for executing the strategy for the team’s affiliates accounts set by the Affiliate Manager
● Responsible for delivering the affiliate marketing strategy including: affiliates’ bidding and cost management, forecasting and planning of future volume and profitability;
● Responsible for achieving the monthly FTDs and NGRs targets set to them by the Affiliate Manager
● Proactively identify market and strategic opportunities across the digital channels and direct the team towards possible ways to increase value and profitability from new and existing customers in order to achieve higher FTDs and improve NGR.
● Work closely with other Affiliate Executives to complete thorough assessment of future possible model(s) for affiliate management – including implementing an affiliate programme as well as recommending criteria to select between revenue share and Cost Per Deposit (CPD) affiliate partners.
● Work closely with the Affiliate Operations Team Lead to ensure smooth transactions of affiliates’ data to the affiliates’ management system (Mexos/Income Access).
● Manage the activity of the team’s affiliates to ensure compliance with regulations and policies.
● Encourage communication and collaboration across the business, team and stakeholders in order to build strong relationships and develop cross functional working relationships.
● Responsible for ensuring the team’s promotional materials are compliant, appropriate and competitive at all times; responsible for due diligence on affiliate partners to ensure full compliance with Anti-Money Laundering and Know Your Customer (KYC) guidelines.
● Responsible for strict adherence to advertising standards and UK Committee Advertising Practices codes. Working with Company’s compliance and legal teams to evolve guidelines and working practices to ensure compliance to Company’s guidelines.
● Work closely with customer experience and the conversion teams of the brand to optimise visit-deposit funnel performance and implement initiatives to improve overall customer experience and increase NGR.
● Maintain strong relationships with key affiliates to ensure leading edge acquisition techniques are deployed, market opportunities are actualised and technology changes are shared within the company on a regular basis.
● Responsible for monitoring, tracking and evaluating affiliates activity using affiliate tracking tools in Income Access/Mexos and internal analytical reports, thus ensuring positive NGR .
● Increase the Brand’s presence at affiliate marketing forums and events by representing the company in relevant conferences and forums.
● Work closely with BI to review, analyse and develop digital attribution models and implement recommended changes quickly and effectively.

Qualifications and Educational Requirements

● No specific requirements but successful candidate likely to have university level education and/or equivalent vocational training

Specialist Skills and Experience Required

● Previous experience as an Affiliate Executive
● Significant hands-on and strategic online sports and gaming experience
● Can identify tracking issues
● Results orientated individual with focus on successful delivery, agility and self-control
● Proven analytical capabilities and an understanding of BI and data analytics
● Strong understanding of digital advertising legislation and codes of practice
● Strategic thinker with outstanding problem solving skills
● Track record of working internationally - preferred
● Ability to work in a fast-paced, collaborative and dynamic environment
● Customer focused and able to think across organisational boundaries to deliver seamless customer experiences and optimise ROI
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the gambling space as we go. We’re experts in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to create products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.


Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.