Location:
Gibraltar
Vacancy Type:
Permanent
29 Jan 2021
Brand:
11 (Gala Bingo)
About The Role

The Media Buying Executive works in close alignment with external media agencies/networks and is in charge of all promotional activity, with a focus on Mobile. The postholder is in charge of all promotional activity designed for delivery across multiple devices. On the mobile side, their responsibility is campaigns for native, hybrid, wrapped and html5 applications. A key responsibility is ensuring that best practices are adhered to and that brand guidelines are maintained throughout.

 

The Media Buying Executive is also responsible for creating campaign initiatives, implementing testing schedules, identifying key campaign insights in order to increase performance of the campaigns, ensuring Net Gaming Revenue (NGR) targets are met. 

 
Key Responsibilities 
  • Responsible to create and develop campaign initiatives around payday cycles and events which will be driven through display and social media channels, with the view of acquiring high numbers of First Time Depositors (FTDs) at the lowest possible Cost Per-Acquisition (CPA) rates
  • Analysing the performance of campaigns and identifying opportunities in order to hit and exceed targets set by the Senior Display Marketing Manager 
  • Track Fraud and Non-Compliance, and execute correction plans 

  • Coordinate activities with in-house performance marketing team and agencies to ensure maximum alignment between company’s campaigns, internal activities and external entities 

  • Implement A/B testing on a range of campaigns in order to ensure yielding the optimal NGR metrics from campaign’s budget spent 

  • Support the Performance Marketing department with regular competitors’ analysis (within industry and outside of it) in order to provide insights into industry’s benchmark and new possible initiatives the company can implement to maximise FTDs and NGRs 

  • Ensuring campaign tracking is implemented correctly so advertising budget spent can be efficiently measured and reported back to the relevant stakeholders 

  • Produce reports of FTDs and NGRs of the personal portfolio and present findings and recommendations from the analysis on a weekly/monthly basis in order to improve performance of the media buying channel 

  • Previous experience of running/managing mobile app campaigns via AppsFlyer either for a mobile network or as an advertiser

 

 

Specialist skills and experience 

  • Bachelor’s Degree required; graduate degree preferred 

  • Previous experience in a similar role and/or digital marketing role 

  • Understanding of mobile technologies and tools such as iOS, Android, Sensor Tower, App Annie, ITunes Connect and others 

  • Excellent analytical skills and data savvy 

  • Strong Excel and web analytical skills 

  • Experience of managing large campaigns 

  • Comfortable with processing and analysing extensive data sets 

  • Ability to see trends and patterns in data and conduct changes to performance based on it 

  • Excellent attention to details 

  • Ability to effectively multi task 

  • Proven analytical capability and deep understanding of BI or data analytics 

 
 
Additional Information
Working across brands such as Gala Bingo, Gala Casino, Gala Spins, Foxy Bingo and Foxy Games!
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the gambling space as we go. We’re experts in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to create products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.


Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.