Salary:
26000
Location:
Gibraltar
Vacancy Type:
Permanent
31 Mar 2021
Brand:
16 (Ladbrokes)
About The Role
We're looking for someone with solid understanding of the industry / experience within a similar role to join our Gaming Marketing team as a Promotions Executive in Gibraltar!

You'll be involved in promotional & CRM plans to incentivise, entice, develop and increase the loyalty of gaming players across the sportsbook brands as well as encouraging cross sell from other products.


What you'll be doing:
Working closely with the Ladbrokes Gaming Promotions Manager to produce the monthly promotional plan for both brands
Responsible for updating the marketing calendar and its execution day to day
Day to day content management of the Ladbrokes gaming brand to ensure that the correct and most timely messages are always briefed in to ensure site is up to date and market competitive
Regular reporting of promotional performance, costs and ROIs
Delivery of competitive benchmarking of promotions and ensuring that the marketing plan is adapted to respond to competitor activity
Delivery of the monthly promotions schedule and setting up campaigns. This includes creative concepts, mechanics, and pay out structures as well as briefing CRM, Creative, CS, Operations, Content and any other relevant party
Creation and sign-off of creative briefs for promotional campaigns and product launches.
Working closely with the CRM team to ensure smooth delivery of all promotional communications to our customers
Working closely with the content team to ensure games are promoted to the correct customers on site, including game positioning and promotion inclusion
Collaborating with Digital Marketing and TV Campaign manager on promotional offers that are attractive and relevant across all digital channels
Interaction with other business areas to provide information, support and assistance as required
Assisting with operational tasks for other sportsbook brands
Assisting with the training and development of new team members
Supporting the Operations Executives to achieve expectation and operational efficiencies 
 
 
What we need from you:

Previous experience working within the gaming sector
Promotions/Marketing experience strongly preferred
Exemplary written and spoken English
Detail focused but able to see the “big picture” and maintain progress, as well as multitasking capabilities
Experience using Jira and/or confluence beneficial
Knowledge of customer servicing and retention strategies
Ability to work effectively as part of both small teams and larger formal groups
Good IT skills including strong experience of Microsoft Office; Word, Excel and PowerPoint
Excellent communication, interpersonal skills, time management and organisation skills.
Ability to come up with ideas/concepts and suggestions/improvements and follow these through to implementation
Additional Information
Candidate will be required to work 1 in every 6 weekends doing site checks. This time is given back in lieu. 
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the gambling space as we go. We’re experts in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to create products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.



Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.