27 (Neds)
About The Role

We currently have an exciting opportunity for a talented and passionate Social Media Manager to join our team, predominantly working across Facebook and Instagram.


Reporting to the Head of Digital Media, you will be responsible for planning, implementing, managing and monitoring the social media strategy to align with business goals along with the creation, execution and measurement of tactical activity. You will need to be a strategic thinker focusing on key metrics on each stage of the funnel including awareness, acquisition, activation, and retention.


To be successful in this role you will have demonstrable experience driving exceptional outcomes through Facebook Analytics, Business Manager and Third Party Tools.


As our Social Media Manager, your main responsibilities will involve:

  • Lead the execution of the social media marketing strategy from start to finish, leveraging internal support and driving collaboration
  • Execute seasonal, re-marketing and always-on digital marketing campaigns to drive reach, conversion and engagement
  • Improve acquisition and conversion rates while driving lower cost per acquisition
  • Implement a test and learn approach across campaigns, creative, ad sets, spend and landing pages to continually optimise towards performance marketing effectiveness
  • Development of campaign plans and reports, including setting of specific objectives reporting on results, insights, recommendations and opportunities for innovation
  • Effectively manage social media marketing budget/s
  • Continually report and optimise CPAs and review against business targets
  • Stay up-to-date with current technologies and trends in social media


About you:

  • Facebook Business Manager is your best friend and you know it back-to-front; which is why you have a successful previous track record in Facebook and Instagram marketing campaigns
  • Experience executing content driven marketing strategies
  • 2+ years experience in social media management
  • Tertiary qualification in Communications or Marketing desirable
  • Experience working with Adobe Creative Suite and other graphic design programs an advantage
  • Understanding of digital marketing channels and how they relate to social media
  • Understanding of consumer trends and audience behaviour in social media
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the gambling space as we go. We’re experts in safer gambling and the company that is at the forefront of responsibility.


Combining technology and entertainment to create products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as Ladbrokes Australia, neds, Bookmaker.com.au, betstar, and many more.


Entain Perks

  • Genuinely flexible work arrangements with remote working and extended business hours!
  • Did you hear we have free coffee? Our Barista is onsite during business hours!
  • ‘Dress for your day’ dress code
  • Learning and development programs – Udemy & Oracle Learn
  • We LOVE Entertainment, and Racing and Sports are at heart of everything we do. So it only makes sense that we provide access to free and discounted tickets to sporting and racing events.
  • Awesome company celebrations
  • Paid Parental Leave
  • Heavily subsidised gym memberships and other paid for services as part of our wellness calendar (flu vaccine, group fitness classes, social sports, corporate games, Employee Assistance program)
  • Fully stocked fridge and pantry for your breakky and lunch, weekly staff lunches and afternoon beverages on Fridays


If you feel this fits you, but have further questions, please reach out to: hr@entaingroup.com.au 

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.