London, St Pauls
Vacancy Type:
03 (Bwin)
About The Role
Purpose of role 

The Casino Manager for the Benelux markets is a key role within the Casino team and will oversee the strategic direction and day to day operations for our brands bwin and premium.

The role will be responsible for providing commercial direction and focus on the Benelux markets, taking into consideration the changing regulatory landscape, especially in the Netherlands.

Focused on revenue delivery, the Casino Manager will pull the strings across CRM, Games Management, and high value players, ensuring we exceed our yearly targets. He/she will be tasked to create and manage effectively and efficiently a ring-fenced team of CRM associates and, at the same time, be the main point of contact and coordinator of country specific activities, while managing central team resources on the ground or other locations to guarantee revenue delivery & growth.

The main stakeholder will be our counterparts in the Sports marketing teams; therefore, we need someone who is passionate about both Casino and Sports and also has great interpersonal skills.

Key objectives

  • Ensure KPI targets are met and oversee the day to day operations.
  • Responsible for setting and delivering the localised strategy and vision in Benelux markets
  • #1 go to person for all Casino related topics within the Benelux markets
  • Live and breathe the day to day KPI trends
  • Drive growth through an exciting and localised game and marketing offering
  • Subject matter expert for any local regulatory matters
  • Plan and deliver the regional monthly Marketing Plan
  • Align with Sports to drive cross sell and multi player revenue
  • Manage and develop ringfenced functional resource covering Games Lobby & CRM
  • Leverage shared functional teams to receive insights and operational support
  • Allow all staff to progress through structured learning and development 
Additional Information
Specialist skills and experience 
  • Native Dutch speaker and fluent in English
  • Will need to have a strong historical and up to date local knowledge of Benelux (Belgium, Netherlands, Luxembourg) 
  • Experience in Sports betting is a plus
  • Comfortable with high-level, strategic thinking, and hands-on implementation, with close attention to detail.
  • Subject matter expert on all regulatory challenges within Benelux markets, especially Belgium and Netherlands
  • At least 3 years’ experience in a Casino Operational role
  • At least 1-year management experience
  • Smart, creative, bold and daring, but at the same time highly data-driven and analytical. Experience in a highly commercial environment is key, with a deep understanding of growth metrics and KPIs, and strong instincts for where the greatest gains, at the fastest speed, may be made.
  • Dynamic and creative individual with considerable Marketing experience and a track record in coordinating the efforts of high performing teams.
  • Someone who will put business performance, solutions and delivery at the heart of your approach, so you’ll be passionate about driving results and meeting revenue targets
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the gambling space as we go. We’re experts in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to create products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.