Competitive, annual bonus, excellent benefits and relocation package
Vacancy Type:
23 (Entain)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

The global research function helps us understand the climate we’re operating in, how our brands are performing in a competitive context, and gives guidance on customer needs, motivations, preferences and intentions. 

Entain invests heavily in its brands with a very significant marketing spend, and research is a critical pillar in managing that investment, alongside supporting the end to end customer experience across multiple products. 

To that end, the global research team will be part centralised and part localised. The central element has two hubs – one for tracking studies and another focused on CX research requirements, working closely with the Global CX Director. The benefit of having these roles centralised is clarity of communication with a single point of contact for other centralised teams, (CX, Product marketing, RG, Group strategy/finance and BI). As well as uniformity of measurement across brands / countries, and synergies on agency and internal resource.
The localised part of the structure consists of a series of local market teams, UK/Ireland (this role), Europe and Rest of the World. These teams will be responsible for embedding the research insight from the central hubs within the brand teams and for running any bespoke research relevant to those particular brands (e.g. brand positioning, proposition development, customer segmentation, product ideation, new customer research, deep dives into key audiences or key issues raised by the CX team).

This role supports a local market customer research manager in executing ad hoc research studies. Research solutions will range from quantitative to qualitative studies or even desk research. Depending on the local market team, some of the research will go across countries and languages. Some surveys will be run in-house with our customers other may require using external panels and research agencies. It is highly likely that you will work on customer communities to gather certain areas of insight. You will work on projects that support business and brand strategy executing across many phases of the research process. You will also call on the Centres for excellence to support any research requests from your stakeholders where their functions cover the relevant insight. 

Key Responsibilities
Project manage ad hoc research:
Questionnaire reviews
Oversee translation process
Overseeing fieldwork
Specifying analysis
Reading data tables
Charting results
Pulling data to answer bespoke requests from stakeholders 
Liaising with research agencies on delivery
Liaising with Centres for Excellence for supporting data
Briefing data analyst on requirements for sample specs or enriched insight using customer data
Deputise for customer research manager if needed
Attend stakeholder meetings

Specialist skills and experience

1-2 years in Market Research
Grounding in quant research - sound understanding of reading research data tables, questionnaire writing skills and charting results.
Strong project management skills
Demonstrates a curious mind
Can evidence an eye for detail
Able to juggle priorities and deliver to deadlines
Working previously with data tabulation tools – e.g. SPSS, Telmar, IMS, Choices, Q
Preferably some agency training
Gambling industry knowledge a plus
MRS qualification / membership or international equivalent a plus

Competencies / Behaviours

Structured and organised
Eye for detail
Inquisitive mind
Open / keen to share & learn
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the gambling space as we go. We’re experts in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to create products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.