Location:
Gibraltar
Vacancy Type:
Permanent
25 Jan 2021
Brand:
16 (Ladbrokes)
About The Role

 Role Purpose

The Media Buying Executive will be responsible for buying web and app advertising space for our promotional campaigns and negotiating the best possible media rates when required. They will be accountable for analysing and optimising performance across a mix of publishers.

As a part of Performance Marketing Team, they will be working towards monthly FTD, CPA and ROI targets. The role will suit someone who shows a real passion for making a difference to their team’s performance. We are looking for someone who is highly organized and comfortable working in a fast-moving, dynamic environment. Strong candidates must have the ability to work both, autonomously and as a part of a team, and have excellent written and verbal communication skills and the ability to influence others.

The role is based in Gibraltar and reports to the Media Buying Manager.

Key Responsibilities 

  • Mobile and web traffic acquisition on CPC, CPI & CPA basis
  • Setting up and monitoring mobile and web performance campaigns
  • Managing day to day client relationships
  • Identifying new potential partnerships
  • Testing new campaigns
  • Processing all incoming data from publishers, traffic optimization, finding the best ways of incoming traffic monetization,
  • Extensive daily reporting for campaign performance against campaign objectives/KPI’s
  • Monitoring and ensuring the optimal ROI is delivered across all the activities
  • Making sure all ads are compliant with the industry requirements
  • Trouble-shoot marketing campaigns
  • Tracking links creation
  • Liaising with graphic designers to help to deliver engaging creatives
  • Liaising with various departments to improve campaigns results
  • Representing the company at tradeshows & conferences

Specialist Skills and Experience Required

  • The ideal candidate will have at least 1 year of previous media experience running web and app CPM, CPC, CPI or CPA campaigns
  • Previous experience working with Income Access
  • Excellent numeric and analytical skills and the ability to translate statistics into insights and actions
  • High proficient in Microsoft Excel is required
  • Strong sense of accountability and attention to detail
  • Strong planning and organisation skills (Time Management)
  • Intellectual curiosity and ability to solve problems creatively
  • Self-starter
  • Understanding of tracking scripts implementation and troubleshooting
  • Strong campaign management skills and the ability to handle the execution independently
  • Ability to adapt to the changing requirements of the business and manage change with agility
  • Must have a good sense of humour and enjoy working with other people in a multicultural environment
  • Previous experience working with AppsFlyer or other MMP is a plus
  • Previous experience from working in the gambling industry is a plus
  • Previous experience with self-serving platforms like Taboola, AdCash, Outbrain, etc is a plus
Additional Information
We are open to entry-level for the right candidate.
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the gambling space as we go. We’re experts in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to create products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.



Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.