Up to £60,000 + bonus
London, St Pauls
Vacancy Type:
23 (Entain)
About The Role

Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.


Are you an experienced Business Analyst with knowledge of CRM & Marketing? Look no further and come join us as a Senior Business Analyst at Entain!

In a nutshell: 

As our Senior Business Analyst, you'll work closely with key business stakeholders on defining the requirements for some of the company’s largest strategic projects. Working across multiple business functions to document key processes, you will play a key role in shaping solutions and helping to direct the future of the Entain’s Safer Gambling initiatives. 

You will specialise in the area of Safer Gambling and compliance, as well as maintaining good knowledge of wider CRM and Marketing practices. Operating at a global scale, you should be comfortable leadinworkshops and meetings with all level of stakeholders including C-suite. 

What you’ll be doing: 

  • Understand business objectives, gather and translate business requirements into technical requirements and defined processes. 

  • Act as the voice of the customer, ensuring requirements are in line with business objectives. 

  • Work with commercial owners to understand the impact of proposed requirements and workflows on primary business KPIs (e.g. Turnover, profitability as well as customers experience) and optimise against them.  

  • Capture business requirements and translate into user stories for development team, both for internal agile delivery teams and 3rd Party suppliers. 

  • Collaborate closely with senior business stakeholders, explaining complex problems. 

  • Develop and prepare system specifications, including creating flowcharts and process maps. 

  • Support implementation and rollout of new system features, including supporting training efforts for the features. 

  • Work closely with data analysts to enable the business to make data driven decisions and gather insight from data to define business value from new functionality. 

What we’ll need from you: 

  • Significant experience working as a Business Analyst supporting technology projects.  

  • Familiarity with Compliance, Payments or Marketing Technology. 

  • Ability to manage multiple tasks and prioritise in a fast-paced environment.  

  • Demonstrable relationship building and communication with high level stakeholders (C-suite). 

  • An ability to understand complex business domains and document processes at a conceptual level using proven methods such as process mapping. 

  • Ability to use data, and data analysis tools to produce insights that support and drive decision making.

  • Experience in the Gaming industry or related. 

If you think you have what it takes – apply now!

About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the gambling space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.