Vacancy Type:
25 Jan 2021
16 (Ladbrokes)
About The Role

About The Role

We are looking for a Paid Social Media Executive to join our growing team based in Gibraltar. The Paid Social Media sits within the Performance Marketing team and is accountable for acquiring new customers for Ladbrokes Coral.

The candidate will be responsible for planning, executing and reporting performance campaigns on social media platforms, as well as working alongside the marketing, conversion and creative team to ensure performance efficiency and growth against monthly targets.

This role will involve strong analytical, technical and creative skills to support the User Acquisition social media strategy. The ideal candidate is passionate about the digital advertising ecosystem and must have a self-starter, result-driven mindset.  

Key Responsibilities

  • Accountable for the day-to-day UA campaign management on social media platforms, including Facebook, Snapchat and Twitter.
  • Responsible for improving performance effectiveness through campaign optimisation and testing to ensure the monthly targets KPIs are hit and leverage long-term growth.
  • Identify new opportunities to scale activity. Translate them into media plans, considering previous performance and upcoming Sport events and/or Gaming Propositions around payday cycles.
  • Ensure social campaign tracking is implemented correctly so media spend can be efficiently measured and attributed back to the relevant budget. Work alongside the conversion team to QA conversion journeys and ensure they’re fully optimised.  
  • Deliver weekly and monthly performance reports. Present findings, results and recommendations on campaign strategies, target groups and creative efficiency.
  • Coordinate creative assets and landing pages request. Report back performance insights to creative studio and brand marketing team in order to keep improving creative efficiency.
  • Promptly flag performance drops, identify possible causes and execute correction.
  • Support the Paid Social Media team with regular competitor analysis and audience insights that which will provide benchmarks and ideas to innovate.
  • Keep up to date with Industry and UA social media best practices and trends.  

Skills and Experience Required

  • Technical experience working in social media advertising tools and platforms.
  • Strong analytic and qualitative skills with the ability to analyse and use data efficiently.
  • Excellent interpersonal skills - ability to engage and collaborate within a large organisation.
  • Solution focused and able to thrive in result-oriented, high paced environment.
  • Strategic thinker with the ability to present ideas.
  • Self-starter with proactive attitude to work.
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the gambling space as we go. We’re experts in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to create products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.