Location:
Gibraltar
Vacancy Type:
Permanent
Brand:
16 (Ladbrokes)
About The Role

Role Purpose  

At GVC, we do things our own way, with our own personality and attitude, For The Good Of Entertainment. We are a leading, global, digital gaming and gambling business and are constantly looking to push boundaries and develop the industry making digital gaming and gambling more enjoyable for all our customers. 

 
We are an inquisitive bunch and endorse the culture of Test & Learn across all marketing functions. The CRO team provides the expertise and the knowhow on how to execute fair and measurable tests and co-ordinates to ensure there is no overlap.  

As a CRO Exec you will support the CRO managers in ideation, execution, measurement and socialisation of tests. 

 
Key Responsibilities: 

Ideation and Backlog Prioritisation 

  • Responsible for maintaining the backlog, take part in the prioritisation process, take meeting notes and actions and follow-up on those. 

  • Ensure all items considered for prioritization have been refined and are in the form of business cases to allow the business to make data led decisions. 

  • Participate in the planning of marketing activities  

  • Work with the research team to deliver key insight requirements do regular competitor analysis  

  • Organise and run ideation sessions with other business units (bottom -> up)  

 

Test Delivery & Measurement 

  • Brief in requirements to our Creative studio/UX/UI teams and manage those to delivery.  

  • Co-ordinate the delivery efforts of campaigns and act as the central point of orchestration and governance. 

  • Facilitate comprehensive UAT and stakeholder signoff of activities before they are put into production. 

  • Collaborate with BI and other stakeholders to create and optimise the audiences/segments that we target (on & off-site)  

  • Responsible for ensuring that all tests are entered into with a clear hypothesis, target KPIs have been identified and benchmarked, appropriate tracking has been deployed on all variants clearing the way for us to measure test performance with confidence. 

 

 

Conversion Monitoring & Support  

  • Regular monitoring of test activity and updating the disturbance map to ensure that activities do not overlap. 

  • Work with our Marketing teams to ensure our journeys are tracked properly end-to-end and that attributions get assigned to the right channels. 

 

Establish Test & Learn Culture 

 

  • Assist in the creation of insight / test reports and socialising of these with the rest of the business. 

  • Work closely with all operational teams relaying data and turning those into usable insights. 

 

 

Specialist Skills and Experience Required 
  

Must have: 

  • Excellent communication, interpersonal skills, time management and organization skills. 

  • Detail focused but able to see the “big picture” and maintain progress, as well as multitasking capabilities 

  • Experience using Jira and/or similar software beneficial 

  • Good IT skills in browser, including strong experience of Microsoft Office; Word, Excel and PowerPoint 

  • Ability to come up with ideas/concepts and suggestions/improvements and follow these through to implementation 

  • Good written and spoken English 

Desired: 

  • Previous experience working in Marketing teams  

  • Interested in Data Analysis beneficial 

  • Promotions/Marketing experience preferred 

  • Knowledge of gaming industry or passion for it  

 

Behaviours: 

  • Willing to learn new things and responds well to change 

Additional Information
As above
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the gambling space as we go. We’re experts in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to create products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.



Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.