Vacancy Type:
23 (Entain)
About The Role

Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

Additional Information
  • Copywriting, concepting and overseeing online ad campaigns across multiple digital CRM and Acquisition channels 
  • Inspiring creativity throughout all copywriting, working closely with Motion, 3D and Digital Designers to build 360 executions of all campaigns
  • Partnering with a corresponding Design Lead on your brand to create engaging, effective campaignsEnsuring that all copywriting is completed to the highest possible standard, whilst striving for continuous improvement and excellence
  • Leading and overseeing the work of your varied copy reports, ensuring that brand guidelines are adhered to and the highest level of work is produced
  • Keeping on top of our planned event calendars to ensure we have produced high quality targeted creative that meets cross channel brief requirements
  • Encouraging team collaboration, brainstorming and co-creation workshops
  • Utilising the different skill sets of the copy team to create disruptive, stand out work
  • Pitching and presenting campaigns and promotions with the ability to articulate creative decisions
  • Encouraging a test and learn approach across all creative
  • Ensuring the copy team have the tools and training that they need to be fully productive within their roles
  • Occasionally travel to one of our global offices to collaborate with our wider teams
Skills and Experience:


  • Team management experience with ability to lead and develop Copywriters
  • Produce first-class, engaging copy
  • Sub-editing/proofreading skills with the ability to deliver and discuss feedback
  • At home creating TOV guidelines and ensuring how we talk is on brand, every time
  • Ability to think visually with a conceptual approach
  • A strategic, insightful approach to copywriting
  • Confidence to present and pitch creative concepts to senior marketing stakeholders
  • A portfolio to demonstrate the above
  • Related experience in a senior copy role in an agency or client-side setting
  • An enthusiasm for sharing and discussing ideas
  • Ability to successfully self-manage multiple projects with hard deadlines 
  • A strong desire to learn through analysis and exploration

  • Experience working within multiple markets
  • A strong interest in sports and/or gaming (Poker, Bingo, Casino)
  • Experience working on brands in a regulated sector
  • Keen interest in popular culture, advertising trends and techniques
  • Collaborator - Getting the best from yourself and others through effective teamwork
  • Creative - Generate new ideas and help others to improve theirs
  • Communicator - Convey ideas to team peers and throughout the wider business
  • Leader – Manage others, enabling team members to better fulfil their own roles
  • Visionary – Forming and owning project vision, shaping direction through cross-team alignment and strategic fit.
  • Agile thinker - The ability to consciously shift your thinking when the situation requires it.
  • Drives Results – Ensuring goals are met whilst also focusing on the wider company vision
  • Self-aware – Learning from both successes and mistakes to enable growth
About The Company

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.