Salary:
Competitive, annual bonus, excellent benefits and relocation package
Location:
Gibraltar
Vacancy Type:
Permanent
Brand:
23 (Entain)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
 
The Gaming Brand Marketing Manager for Ladbrokes or Coral will work closely with the Head of Gaming Marketing, gaming product team and the broader brand marketing teams and will be responsible for the delivery of Integrated marketing campaigns for the brand(s).

This role will support the product team in developing compelling communications propositions for new and existing casino games.

The role will lead the briefing and delivery of an overarching integrated marketing plans, including creative asset management, media buying, gaming content & communications and audience activation – all aimed at supporting the delivery of business objectives.

The role will manage requests from other marketing areas and organise and prioritise briefs to internal studio to ensure creative excellence throughout all channels.

Key Responsibilities

Execution of a brand marketing plan aligned with gaming objectives & proposition
Delivery of 360 marketing campaigns across all brand-customer interactions and touchpoints
Responsibility for Gaming Brand Proposition, differentiation from competitors and creation of compelling reasons to buy
Management of creatives and media buying across TV, Sponsorships, Partnerships, Radio, OOH and all other ATL media
Delivery of digital marketing campaigns focused on brand positioning, awareness and product showcasing with strong and defined CTAs
Development of close relationships with internal stakeholders/departments enabling the delivery of business objectives through gaming marketing strategy
Building strong alignment with external agencies and partners, setting direction, performance indicators and KPI measures
Assisting in monthly, quarterly and annual investment planning to ensure strict budget management and streamlined accounting/payment processes
Implementation of effective and efficient media strategies (overall and at a channel level).
Ensuring alignment with the L&C creative guidelines on an ongoing basis
Reporting KPI’s for marketing campaigns, monitoring performance  

Specialist skills and experience

Experience in Marketing, including delivery of integrated campaigns
Understanding of wider business objectives and how to translate these into marketing plans
Brief writing experience across complex business challenges
Has previous creative and media implementation experience
Experience of working within a large organisation with a matrix of operational teams and delivering business objectives
Experience of working within Gaming and/or Sports betting industry would be beneficial but is not imperative

Skills & Characteristics
 
  Excellent written and verbal communication skills – ability to use a range of communication styles and methods to engage audiences of different types and levels
Good brief writing and creative judgement skills
Exceptional troubleshooting skills and should thrive in high expectation scenario 
Ability to develop innovative solutions to marketing challenges
Data literate with strong analytical skills – Ability to consume, understand and interpret analysis to inform thinking 
Focus on trackability of all marketing activities and the ability to determine the correct measurement metrics
Robust business development skills and the ability to develop strong commercial relationships
Self-sufficiency, proactiveness and innovative thinking accompanied by the ability to bring fresh ideas to the table as well as to develop collaborative solutions
Great attention to detail
Customer focused
Team player 

Competencies / Behaviours
 
Agile Thinker
Influential
Drives Results
Self-Aware

About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the gambling space as we go. We’re experts in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to create products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.


Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.