Salary:
min. 33000
Location:
Vienna
Vacancy Type:
Permanent
Brand:
03 (Bwin)
About The Role

Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

The role in a nutshell:

In this role, you will build the customer journey from beginning to end for a growing bunch of countries. You will be working within the bwin Sportsbook team to define client conversion, retention and reactivation strategy in order to drive client engagement that increases de lifetime value of our customers. 

No experience? We do not care! A big C.V. is great, but not the most important thing for us. We are looking for someone that is eager to prove themselves, has a passion for sports and is willing to learn. 

This role can be based either in Vienna or Gibraltar.

 

What you'll be doing:

  • Plan and execute sports and customer behaviour based CRM campaigns and promotions.
  • Be in charge and create customer touchpoints: Web, E-Mail, SMS, Direct Mail, Outbound, Push, Retargeting
  • Ensure that promotions are relevant, attractive, consistent, result oriented and aligned with other areas of the business.
  • Develop, monitor, evaluate and optimize campaign performances.
  • Constant review of communications to ensure alignment
  • Working with Marketing and CRM teams to ensure consistency with marketing efforts and best leverage of marketing material and campaigns.
  • Monitor and analyse competitor promotions.
  • Operations and incident management for marketing campaigns.

What need from you:

  • English at a business proficient level
  • German or Dutch/Flemish language at native speaker level
  • University degree in marketing / communication / advertising or a related field
  • Strong inter-departmental communication skills
  • Passion for sports, football in particular, with excellent knowledge of local and international players, teams and leagues
  • An interest in Sports betting

Desired: 

  • Strong knowledge of Sports betting and Games products
  • Good understanding of the CRM tool landscape and first working experience
  • Experience working in a CRM role
  • Good copywriting skills and understanding of Marketing Communications
 

Strong attention to detail - You’ll be getting a lot of ownership and freedom, but this means you need to make sure what you produce is to the desired level of quality

Hands-on, proactive attitude You'll be working in a team with limited resources, which means you'll have to get your hands dirty and provide operational tasks as well.

Drives change - You’ll need an appetite and desire to change things for the better. If we want to improve, we need to drive this through. Not just sit back and hope others will do it for us

Additional Information
As a global employer, Entain is committed to providing a motivating and inclusive workplace. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, we want to hear from you. Our diverse internal networks provide the support for you to Get Involved in Entain life and for you to support others to Do What’s Right, all For The Good Of Entertainment.
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the gambling space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.