Vacancy Type:
16 (Ladbrokes)
About The Role

Role Purpose    

As a Senior Analyst you will be responsible for the delivery of insights, analysis, creation of dashboards and presentation to Gaming team and other key stakeholders.

The role would require daily coordination with the Gaming team to assess performance of the product and guide their next steps. You will have the ability to understand database structure and logic and enjoy the hands-on approach. You will be the expert in conducting detailed analysis and modelling of customer data.

You will be responsible for driving and supporting analytical solutions for our Casino. You will have the expertise to analyse and predict customer behaviour in order to create better UX and increase profitability. The ideal candidate will have deep understanding of Gaming and enjoy working in that field.

Reporting to the Head of Gaming and Compliance Analytics within the BI Team you will also have the support of 2 direct reports to guide & enhance their capabilities.

Key Responsibilities

  • Build strong relationships with Casino leaders to understand daily challenges.
  • Provide the Gaming team with ad-hoc, or regular reporting to support ongoing operations
  • Work effectively with business counterparts to conceive, specify, pilot and implement analytical applications and tools
  • Use abstract thinking and problem solving skills to identify business opportunities and pinpoint problems
  • Take ownership of the analysis and reporting on campaigns and highlight ROI on marketing strategies.
  • Present your actionable insight to senior stakeholders on a regular basis to drive strategic business impact.
  • Application of Predictive and unsupervised models developed by the central BI team
  • Demonstrate the value of your analytical outputs in terms of decision making improvement and underling revenue or customer behaviour impact
  • Educate business users and leaders on how to measure performance
  • Drive analytical projects though to delivery and embed them within the organisation
  • Prototype (craft) reports but ensure that become automated by driving through the reporting team
  • Encourages communication and collaboration across the business, team and stakeholders in order to build strong relationships and develop cross functional working
  • Be a mentor to your team, manage their day to day activities and support their career aspirations.
  • MSc in an analytics related subject
  • Strong statistical knowledge
Skills and experience
  • Excellent of programming languages (preferably R)
  • Excellent in analysing large and varied datasets (preferably using SQL and R packages: dplyr and / or data.table)
  • Experience of predictive analytics and forecasting techniques
  • Previous managerial experience a plus but not necessary
  • Strong application of descriptive analytics and statistical techniques.
  • Strong presentation skills; able to simplify and articulate complex domain areas to senior stakeholders.
  • Articulate and confident when presenting the output of your work
  • Highly data and statistical driven rather than gut feel
  • Capable of clarifying business hypothesis and apply analytical technique to test them
  • Good problem solving ability
  • Ability to work across functions and locations
  • Good communicator
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the gambling space as we go. We’re experts in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to create products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.