Vacancy Type:
23 (Entain)
About The Role

Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

As Product Manager – Marketing Technologies, You will be responsible for delivering the martech roadmap feature set with key focus areas being managing the mobile apps (Native/Wrapper), ASO, Last mile release planning and communication including User Acceptance testing for Apps and channels for the group. You will very closely with Sr. Product Manager (Martech), marketing teams, engineers and data experts in a fast moving and exciting environment. You will be responsible for transforming the martech app and channel strategy into product delivery, driving the achievement of results defined with a major focus on requirement analysis, engineering and delivery.

Secondary to delivering successful results, you will be also be responsible for effectively managing operational issues and bugs that may have dependencies on 3rd party and/or internal tools to ensure that they are resolved quickly to minimise any impact on customers and drive service excellence.


  • Working with Product Owner to prepare roadmaps, contribute ideas, identify opportunities and define functional requirements in the product backlog
  • Groom epics into user stories related to product area and confirm readiness for sprint planning
    • Derives input for enhancement and maintenance of existing product/features
  • Filling the gap between high level product requirements and concepts and define clear specifications that will guide the delivery plan. (functional and non-functional requirements)
  • Lead User Acceptance Testing (alignment with delivery team and product owner)
  • End user training + training material (internal tools), assisting in briefing for product marketing
  • Marketing alignment and briefing
  • Conception (being part of conception phase) – concept overview + high level requirements
  • Responsible for clarification of open topics with product owner/ Business analysts
  • Working with scrum teams and participating in their ceremonies (Grooming, planning, reviews)
  • Derive and publish Root cause analysis of bugs that cannot be resolved by Lean Operations (DevOps)


  • 4+ years of experience implementing product strategy across multiple channels, in coordination with internal stakeholders
  • Good understanding of the mobile apps landscape around Appstore policies and protocols, app attribution tools inc. Appsflyer, in-app channels (Push/Web Push) and CRM lifecycles
  •  Proven ability to work effectively with international, cross-functional teams and to internalize new processes and developments in a highly dynamic industry.
  • Ability to support business cases creation, detailed functional specifications and wire frames, with an excellent track record of developing, launching, and marketing online products.
    • Good analytical, modelling and writing skills - convey the message in the shortest possible way to communicate information effectively to customers, managers, and technical staff
    • Interviewing skills - to talk with individuals and groups about their needs and ask the right questions to surface essential requirements information 
    • Flexible modelling skills - (e.g. use case modelling) to represent requirements information in graphical forms that augment textual representations in natural language  
  • A broad and comprehensive technical understanding is required as well as a good understanding of product development processes and concepts (especially in an agile environment).
  • Experience in player journey/user experience and web/software user interface development.
  • Ability to present ideas, and recommendations clearly in verbal, written and presentation formats.
  • Excellent communication skills (English) in both written and verbal format
  • Not afraid of the "very last detail" to go into / but ability to aggregate to a proper level of information for others
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the gambling space as we go. We’re experts in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to create products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.