Location:
Gibraltar
Vacancy Type:
Permanent
Brand:
23 (Entain)
About The Role
We are looking for an outstanding Marketing Effectiveness Analyst to join our Commercial team and drive expansion for our department. The ideal candidate should have strong knowledge of digital performance (PPC, Social, Display), marketing mix strategy and good understanding of ad trafficking, online tracking mechanisms, customer LTV analysis and A/B testing. One of the key responsibilities will be to ensure activity across marketing campaign funnels and customer behaviour flows are tagged and tracked accurately for reporting and analysis, across multiple channels. Additionally, the Marketing Effectiveness Analyst is expected to proactively analyse data, identify trends and develop recommendations for changes to investment & marketing strategies across the channels.
 

Responsibilities:

  • Monitoring the effectiveness of each digital acquisition channel, based on agreed KPIs
  • Measuring the impact of each channel on the user’s final conversion step
  • Applying appropriate analysis on the digital campaigns delivery and help towards achieving the label’s objectives
  • Identifying poor performing business areas or campaigns, the possible causes and proposing potential solutions
  • Analysing how re-allocation of budgets per acquisition channels can affect the overall marketing results

Key Skills and Experience:

  • Significant experience in a similar role with digital focus
  • Understanding of Marketing Mix Modelling and Multi-Touch Attribution Marketing
  • An understanding of how CPA, CPC, and CPM work in marketing campaigns
  • Data Literate and experience of working with and manipulating big datasets
  • Exceptional knowledge of digital analytics using Google, Adobe or similar digital analytics solutions
  • Experience with online testing platforms such as Optimizely, Sitespec, Maxymiser

What you get in return:

  • Working for one of the worlds’ largest gaming and gambling companies which utilises cutting edge technology
  • Excellent opportunities for internal mobility within a global FTSE 100 company
  • Fun and engaging staff, creating a relaxed, flexible and enjoyable environment
  • Working for a company that both acknowledges and rewards success
Additional Information
At Entain Group, the ambition, focus, energy and character of our digital marketing teams makes sure they’re ready for whatever we throw at them. Bring your skills to a business with the drive to match your own. Bring your resilience, and as part of our team you’ll make the world’s most amazing entertainment and gaming even more memorable. All underpinned with our commitment to responsibility and ethics. For the good of entertainment.
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.