Vacancy Type:
23 (Entain)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
As a Marketing Effectiveness Analyst for Europe you will be responsible to bring the acquisition analytics area to the next level. With your experience you are defining together with the technical experts what the future set up needs to look like to create actionable insights for all our Sport brands.

For this, you are the voice of one of the biggest areas in the Entain Group when it comes to drive business requirements with our product teams, enroll best practice in web analysis and insight creation to improve UX.

You will provide standard reporting, dashboards and ad hoc analysis to our marketeers and senior management.

Your role also supports with reporting, analysis, insights and recommendation to help understand site navigation and funnel conversions and driving any site optimization efforts.

Additionally, you’ll conduct user acceptance testing for ensuring that the tracking solution implementation is responding to marketing needs.


  • Monitor the effectiveness of each digital acquisition channel, based on agreed KPIs
  • Measure the impact of each channel on the user’s final conversion step
  • Applying appropriate analysis on the digital campaigns delivery and help towards achieving the label’s objectives
  • Identifying poor performing business areas or campaigns, the possible causes and proposing potential solutions
  • Analyse how re-allocation of budgets per acquisition channels can affect the overall marketing results
  • Assist and support the conversions through the monitoring of website analytics, user journeys and conversion metrics
  • Understand and evaluate the transactional data and how it ties back to certain user types and campaigns
  • Conduct regular audits on the site to identify conversion opportunities
  • Understanding the conversion funnel, its different visitor types and their intentions
  • Optimization of new and existing digital deals
  • Full understanding of placements and user journeys

Key Skills and Experience:

  • Degree or equivalent qualification
  • 2 years+ experience in a similar role with digital focus
  • Understanding of Marketing Mix Modelling and Multi-Touch Attribution Marketing
  • An understanding of how CPA, CPC, and CPM work in marketing campaigns
  • Effective time management skills – ability to prioritize and meet deadlines
  • Data Literate and experience of working with and manipulating big datasets
  • A proven Marketer, deeply familiar with the tools and techniques of digital marketing
  • Exceptional knowledge of digital analytics using Google, Adobe or similar digital analytics solutions
  • Experience with online testing platforms such as Optimizely, Sitespec, Maxymiser
  • Commercial awareness with the ability to manage multiple streams of activity
  • Good understanding of consumer and web trends, and the range of digital routes to market
  • Strong attention to detail
  • Problem solving skills and the ability to think on your feet are essential
  • A collaborative team player with a proactive work style
  • Confident enough to work without a high level of supervision

What you get in return:

  • Working for one of the worlds’ largest gaming and gambling companies which utilises cutting edge technology
  • Excellent opportunities for internal mobility within a global FTSE 250 company
  • Fun and engaging staff, creating a relaxed, flexible and enjoyable environment
  • Working for a company that both acknowledges and rewards success
Additional Information
At Entain Group, the ambition, focus, energy and character of our digital marketing teams makes sure they’re ready for whatever we throw at them. Bring your skills to a business with the drive to match your own. Bring your resilience, and as part of our team you’ll make the world’s most amazing entertainment and gaming even more memorable. All underpinned with our commitment to responsibility and ethics. For the good of entertainment.
About The Company
Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We’ve a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.


Ready to bring it on? Bring your spark and ambition to Entain and you can be adventurous from the start. For the good of entertainment. Apply now!

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.